Rivlo

Project Overview

Rivlo (formerly Runnic) is a modern footwear brand offering stylish, comfortable shoes for everyday wear. The brand was evolving and needed a visual identity to reflect that shift — something cleaner, more contemporary, and more aligned with their audience’s sense of fashion and function.

The Vibe Bureau led a complete rebranding, from a fresh new logo to typography, color palette, packaging, and visual tone. The result is a brand that feels confident, minimal, and ready to walk into any market.

The Challenge

The original brand identity, “Runnic,” lacked distinctiveness and felt dated. Our challenge was to:

• Create a modern and iconic logo that could evolve with the brand

• Maintain simplicity while projecting trust and style

• Redesign packaging that delivers a premium unboxing experience

• Build a cohesive identity across print and digital touchpoints

Our Creative Approach

We began by renaming the brand from Runnic to Rivlo, a shorter, more memorable name that better reflects the brand's modern direction. From there, we designed a custom logomark combining mirrored R’s a subtle nod to motion, rhythm, and balance, key attributes of a great footwear brand. The accompanying wordmark uses a bold, rounded sans-serif typeface for clarity and confidence. For the color palette, we introduced a rich dark blue as the primary tone to evoke trust and dependability, supported by charcoal, soft gray, and crisp white to create a flexible, sophisticated system. We also selected Segoe UI as the brand’s typeface for its legibility and friendly tone a perfect fit for both product packaging and future UI applications. Finally, we extended the identity system across real-world applications, including shoeboxes, packaging tape, and branded tags ensuring a premium, unified look that elevates the customer’s first impression with every unboxing experience.

Results

Even as a rebranding concept, Rivlo’s new identity was designed with real business goals in mind:

• Stronger brand positioning in the lifestyle footwear market

• Clear and professional identity across all physical and digital assets

• Packaging that enhances brand perception and unboxing experience

• Unified design language from logo to typography to color

• A scalable system prepared for future growth (e.g. website, ads, merch)

Client Feedback

“Our new identity finally aligns with who we are and where we’re going. It's modern, flexible, and makes us look like a serious brand in the footwear space.”